BoostKPIs solution for Ad tech
Ad tech solution
Optimize Performance and Spend on a DSP or an Ad Exchange
Our ad tech solutions help you run your DSP or Ad Exchange efficiently. We provide:
- Root-cause-analysis for any drop in spend or performance. Use our drilldown, dimension heatmap, or KPI heatmap to do the analysis on-demand.
- Granular performance analytics to identify high-converting audiences and creative.
- Fraud detection to identify and block invalid traffic and botnets.
- Easy ways to do QBRs for a publisher, advertiser, or DSP (in case of an ad-exchange)
- Send alerts if an adomain like disneyPlus.com has a big drop in spend WoW.
With our data insights, you can easily run your ad exchange or DSP more efficiently. Plus, you empower all stakeholders with the why behind any spend or performance changes.
See our blog post on how Ad Exchanges can leverage BoostKPI. We already work with multiple billion dollar DSPs and Ad Exchanges, scaling our ML-guided root-cause analysis to over a billion segments.
Learn how BoostKPI's AI Data Analyst leverages workspacesto understand context and answer ad-hoc queries accurately.
Case studies